WHAT WE MAKE POSSIBLE? / DESIGN / RETAIL-COMERCIAL

Architecture for Brands

Designing commercial spaces goes beyond functionality or operational efficiency. A well-conceived design not only facilitates flow and efficient use of space but also conveys the brand’s identity in a tangible and memorable way.
On average, more than 10 design variables analyzed per space
BRAND + SPACE

Our approach combines brand strategy with architectural design: we conceive each space as an extension of your corporate identity, capable of creating user connection, fostering loyalty, and driving differentiation.

Through collaborative processes —including strategic workshops— we analyze flows, needs, and expectations, ensuring every spatial decision contributes to a unique and meaningful commercial experience.

Over 1,300 m² designed across various specialties
QUALITY & CONTROL VS. IMPROVISATION

From planning to execution, professional architectural design ensures efficient use of resources, technically sound solutions, and construction free of improvisation.

Every decision follows a rigorous process that optimizes time, costs, and the overall quality of the final result.

Ongoing regulatory updates
PROJECT SUPPORT

Beyond design, we take an active role in the regulatory, structural, and functional management of the project, ensuring that every decision meets current technical and legal standards.

We accompany every stage of the process—from planning to execution—with professional judgment, responsibility, and attention to detail, guaranteeing that the final result is viable, safe, and of high quality in both its form and operational performance.

The Process
01/04
Phase 0
EXPLORATION

We aim to gain a deep understanding of the business nature, the customer experience to be delivered, and the operational dynamics that sustain its performance.

We thoroughly analyze commercial, functional, and brand requirements, as well as client expectations, the characteristics of the physical environment, available budget, and any applicable technical, regulatory, or commercial licensing requirements depending on the type of activity.

This dialogue with key stakeholders establishes a solid, realistic foundation aligned with commercial objectives, guiding the design from its inception with clarity, coherence, and strategic purpose.

02/04
Phase 1
ARCHITECTURE

In this first phase, the architectural project is developed starting with a detailed analysis of the site, its surroundings, and the client’s specific needs. Preliminary studies are conducted to determine regulatory, technical, and economic feasibility, ensuring the project can move forward without obstacles.

The process then advances to conceptual definition, where the architectural concept is explored through diagrams, massing studies, functional layouts, and initial spatial proposals. Once the concept is consolidated, the design is refined in detail, defining layouts, structural systems, installations, and primary materials. This phase concludes with the preparation of the necessary technical documentation — plans, descriptive reports, and construction specifications — which will serve both for permitting processes and for future execution. The result is an integral, solid, and executable project that combines technical quality with architectural value.

03/04
Phase 2
INTERIOR DESIGN

The second phase focuses on the creation and materialization of the interior spaces. Building upon the defined architectural framework, interior design proposals are developed to meet both functional and aesthetic criteria, carefully balancing form, light, color, textures, and furnishings. This process includes the detailed selection of finishing materials, wall coverings, woodwork, lighting systems, built-in and loose furniture, as well as accessory elements that help create a unique atmosphere consistent with the project’s identity.

Detailed drawings, photorealistic renderings, and technical specifications are produced to guide on-site execution, ensuring each interior element meets standards of comfort, durability, and aesthetics. This interior design phase ensures that spaces are not only functional but also convey emotion and adapt to the users’ daily life.

04/04
Phase 3
CONSTRUCTION

The third phase focuses on the physical execution of the project. It involves comprehensive planning and construction management, coordinating technical teams, contractors, and suppliers to ensure the proper implementation of both the architectural and interior design. During this stage, strict monitoring of construction processes is carried out, verifying compliance with schedules, optimizing resources, and ensuring quality control at every stage of the work. Additionally, the installation of finishes, furnishings, and technical systems is supervised to ensure that each detail aligns with what was planned in the previous phases.

Our approach during this phase is to provide continuous support to the client, addressing on-site challenges and making real-time decisions to optimize the process. The ultimate goal is to deliver a completed project under a model in which the client receives a fully constructed, functional, aesthetic space ready to be inhabited or used for its intended purpose.

Daniel Thompson
Daniel Thompson
★★★★★
Octubre 5, 2024
Amazing service! They paid attention to every detail and delivered ahead of schedule. The only issue was a minor bug in the software, but they fixed it quickly. I appreciate their dedication!
Daniel Thompson
Daniel Thompson
★★★★★
Octubre 5, 2024
Amazing service! They paid attention to every detail and delivered ahead of schedule. The only issue was a minor bug in the software, but they fixed it quickly. I appreciate their dedication!
Daniel Thompson
Daniel Thompson
★★★★★
Octubre 5, 2024
Amazing service! They paid attention to every detail and delivered ahead of schedule. The only issue was a minor bug in the software, but they fixed it quickly. I appreciate their dedication!
Daniel Thompson
Daniel Thompson
★★★★★
Octubre 5, 2024
Amazing service! They paid attention to every detail and delivered ahead of schedule. The only issue was a minor bug in the software, but they fixed it quickly. I appreciate their dedication!
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Frequently asked questions
Will the design help strengthen my brand identity?
Yes. Our approach ensures that the commercial space becomes a tangible extension of your brand. To achieve this, we integrate your brand guidelines and corporate identity into the architectural design—colors, typography, shapes, materials, and the sensations your company seeks to convey. In this way, the space not only fulfills a practical function but also becomes a consistent experience for your clients, reinforcing their emotional connection with your brand and boosting its positioning in the market.
It depends on the size and type of business. A small retail space may take between 6 and 10 weeks, while a larger project (such as a restaurant or showroom) can extend from 12 to 16 weeks. We always work through clear phases that allow the process to move forward in an organized and efficient way.
The cost varies depending on the area, scope, and level of customization required. To provide you with a realistic and tailored estimate, we schedule a video call to learn more about your brand, the project scope, and your expectations. With that information, we prepare a clear and transparent proposal.
Yes. From the design stage, we consider solutions that optimize resources without sacrificing quality. In addition, during construction we provide guidance to keep both the schedule and costs under control, ensuring the project is completed as planned.
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Gerson Rozo

Architect

Gerson is in charge of architectural visualizations at Tiento. His skills in 3D modeling, rendering, and animation allow him to create photorealistic images and virtual walkthroughs that clearly communicate design ideas. Beyond his technical expertise, he brings an artistic sensitivity that enhances each proposal, capturing the atmosphere and spatial experience of the projects.

He graduated as an architect from the University of Pamplona in 2019, holds an official certification in modeling and rendering from Chaos Academic (Grupo Red), and has training in BIM coordination from the Universidad Piloto de Colombia. His professional background includes working as a design director in Bogotá-based studios, developing residential and educational projects across various regions of Colombia.

At Tiento Taller, Gerson contributes a technical yet sensitive perspective to design, always aiming to create functional and welcoming spaces. He is a dedicated collaborator, open to dialogue and continuously exploring new trends and innovations in architecture.

Jimena Vargas

Architect

Jimena takes part in the different phases of the architectural project, with a particular focus on design and visual development. Her work ranges from drafting and reviewing drawings to developing ideas and solutions, integrating the various tools available within the team.

After graduating as an architect in 2016, she worked independently on the design and construction of countryside homes in Santander, Colombia. This experience gave her a deep understanding of local architecture, especially in relation to climate analysis and the topography of the region.

Within the team, Jimena brings a positive attitude and a keen eye for detail. She is motivated by being part of Tiento Taller because it offers a space of constant learning, where she can grow across different areas of the practice and contribute in a collaborative environment where every input is valued and adds to the development of each project.

Erick Perez

Project Coordinator

Erick plays a key role throughout the entire construction process at Tiento. He is involved from the development of detailed construction drawings to on-site supervision, ensuring that each project is executed with precision and high quality. He also coordinates the various contractors involved, making sure communication is clear and the execution aligns with the design intent.

After graduating as an architect in 2017, he worked on public bidding projects for civil works companies, where he was responsible for coordinating multiple ongoing projects. He later specialized as a site supervisor and inspector for single-family and multi-family housing projects, overseeing all phases from foundation work to final finishes.

At Tiento, Erick is the one who ensures that every detail is well-defined before reaching the construction site—so that all teams involved deliver consistent, high-standard results.

Daniel Diaz

Founding Partner | Strategic and Creative Director

Daniel is an architect and founding partner of Tiento, a studio established in 2021 with the aim of developing architectural projects through a strategic, collaborative, and internationally-minded approach. Since its foundation, he has led the overall studio strategy and the creative direction of its projects.

He graduated as an architect in 2014 in Bucaramanga, Colombia, and spent eight years collaborating with an award-winning practice specialized in healthcare architecture. In 2022, he completed a Master’s degree in Architecture at the University of Applied Sciences in Frankfurt, Germany, where he deepened his knowledge of contemporary design methodologies and broadened his global perspective. Today, he complements his role at Tiento with his work at an international design firm based in Germany—strengthening connections between both contexts and enriching the studio’s vision.

With a career that bridges Latin America and Europe, Daniel is committed to positioning Tiento as a versatile and forward-thinking practice, grounded in design quality and strategic development.

Juan David Flórez

Founding Partner | Project Director

Juan is an architect and founding partner of Tiento. As project director, he makes sure that ideas move from concept to built reality—coordinating processes with focus, clarity, and dedication.

After graduating in 2015, he spent six years working at a studio in Bucaramanga, where he contributed to the design and coordination of high-end residential, retail, and gastronomy projects.

He later continued his professional journey in the San Francisco Bay Area, where he worked as an architect at a construction firm, taking part in the development of both residential and commercial projects. During this time, he gained valuable experience with U.S. building codes, zoning regulations, and permitting processes—deepening his ability to lead complex projects and navigate diverse regulatory environments.

Deeply committed to the well-being of both teams and users, Juan leads each project with empathy, charisma, and a strong capacity to move things forward.